Folk CRM Reviewed: Is It Your Next Customer Relationship Management System?

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Folk CRM Review: What Trustpilot Users Really Think About This Customer Relationship CRM – Navigating User Experiences

Folk CRM Review What Trustpilot Users Really Think About This Customer Relationship CRM – Navigating User Experiences

Choosing the right customer relationship management system is a significant decision for any team focused on building strong connections, managing outreach effectively, and streamlining sales processes. User reviews offer invaluable insights into the real-world performance of a particular piece of relationship management software in a market crowded with options. This article dives into user feedback on Folk CRM, exploring opinions specifically gathered from a set of reviews found on Trustpilot. Folk positions itself as a next-generation CRM designed for teams, and understanding user experiences is key to evaluating its suitability.

This article provides a comprehensive summary derived from these specific user testimonials. We highlight the positive aspects users appreciated, the functionalities they relied on, and the significant challenges they encountered. Our aim is to offer an honest, user-driven perspective to help you understand if Folk could serve as the right customer relationship crm for your unique needs, strictly based on these public comments.

What exactly is Folk CRM? Why are we focusing this analysis on Trustpilot reviews? And what collective story do these users’ comments tell about the software’s strengths and weaknesses? Let’s uncover the insights hidden within the star ratings and comments about Folk as a tool for relationship management.

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Folk CRM on Trustpilot: An Initial Snapshot of User Opinions

Independent review platforms like Trustpilot are often the first destination for potential users evaluating any customer relationship management system. They offer a platform for real users to share experiences that go beyond marketing materials.

This section focuses specifically on the Trustpilot page for Folk CRM, using only the information provided in the source content. It is critical to begin by acknowledging the *limited number of reviews* available on this page when these statistics were compiled. The overall picture, while based on genuine user feedback, is drawn from a small sample size and therefore may not fully represent global user experiences.

Looking at the core statistics from this particular Trustpilot page:

Overall Rating: Folk CRM holds a rating of 3.8 out of 5 stars. Trustpilot categorizes this as “Great,” suggesting a generally positive, though not flawless, reception among this small group of reviewers.
Total Number of Reviews: The overall rating is based on a total of only 5 reviews. This constitutes a very limited data set, meaning any conclusions drawn must be interpreted with this small sample size in mind.
Distribution of Star Ratings: The breakdown of the 5 reviews shows a strong positive trend:
- 5-star reviews: A significant 80% of the reviews (4 out of 5) gave Folk CRM the highest rating. This indicates that the majority of these specific reviewers had highly positive experiences.
- 2-star reviews: 20% of the reviews (1 out of 5) assigned a 2-star rating. Examining this single lower rating is crucial, as it points to a potential issue or drawback that significantly impacted a user.
- Other ratings (1, 3, 4 stars): There were 0% of reviews in these intermediate categories, highlighting polarized feedback within this small sample – users were either highly satisfied or encountered a significant problem.
Company’s Responsiveness: Trustpilot tracks company engagement with feedback. On this page, it’s noted that Folk has replied to 100% of negative reviews. These replies typically occurred within 24 hours. While based on just one negative review, this suggests the company is committed to acknowledging and addressing user concerns, a positive sign for customer support, even if the eventual resolution needs separate examination.

In summary, this initial glimpse from Trustpilot portrays a customer relationship management system that clearly resonates very positively with a majority of its few reviewers, while also presenting a significant challenge for at least one user. The company’s apparent responsiveness to negative feedback is noteworthy. However, the small sample size remains a critical factor to remember when interpreting these findings. Let’s look deeper into *what* these users specifically said.

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Folk CRM Features That Captured User Attention

The effectiveness of a relationship management software fundamentally relies on its features and how well they serve user needs. The Trustpilot reviews, despite their limited number, highlight specific functionalities that stood out to those who shared their experiences. These features offer insight into Folk’s strengths as a customer relationship management system designed for teams.

Reviewers pointed out several key areas where Folk performs well, particularly regarding core contact management, sales workflows, and communication tools.

Core Contact and Relationship Management Prowess

At its core, a quality customer relationship crm must excel at managing contacts and nurturing relationships. Users specifically praised Folk’s capabilities in this fundamental area.

Building Team Contact Lists: The ability to build lists of contacts collaboratively within a team is a key mention. This suggests Folk is designed with teamwork in mind, facilitating easier access, organization, and work with a shared contact database for multiple users. For teams managing a collective network or lead pool, this is a foundational requirement, and according to one review, Folk appears to facilitate it effectively.
A Powerful Tool for Contact Management: Folk was explicitly called a “powerful tool regarding contact management for teams.” This phrase implies that beyond simple list-building, the system provides robust features for organizing, segmenting, and interacting with contacts on a team level. Power in this context could mean advanced filtering, mass actions, or sophisticated contact categorization, all essential for effective relationship management.
Powerful CRM for Sales and Relationship Management: Another reviewer echoed the sentiment of power, describing Folk specifically as a “powerful CRM for sales and relationship management.” This directly links core contact handling to sales activities and the broader goal of nurturing business relationships. It suggests the contact features are geared towards supporting sales workflows, helping teams not just store contacts but actively manage their journey and build stronger connections over time.

These comments collectively suggest that Folk provides a solid and capable foundation for the essential task of managing contacts and fostering relationships within a team environment. For businesses where collaborative contact management is key, these positive remarks are encouraging.

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Sales, Outreach, and Communication Enablement

Beyond basic contact handling, effective relationship management software often includes features supporting sales, marketing, and outreach efforts. The Trustpilot reviews indicate Folk offers specific tools assisting users in these crucial areas.

Managing Sales Pipeline: One reviewer mentioned using Folk for managing their sales pipeline. A sales pipeline feature is fundamental for tracking leads through stages, forecasting revenue, and ensuring timely follow-up. Its mention suggests Folk provides the necessary structure to visualize and manage sales cycles, a vital component of a customer relationship management system focused on growth.
Streamlining Lead Generation from LinkedIn: A particularly interesting highlight was Folk’s ability to streamline lead generation from LinkedIn. Given LinkedIn’s importance for professional networking and B2B sales, a seamless integration or workflow here can save significant time. This suggests Folk helps users easily capture leads encountered on the platform and bring them into their CRM for further engagement, making it a more efficient relationship management software for teams leveraging LinkedIn.
Managing Outreach at Scale: The capability to manage outreach “at scale” was also mentioned. This implies Folk offers features allowing users to contact many people efficiently, likely through bulk email capabilities or structured outreach campaigns. For teams running recruitment, sales development, or marketing campaigns, scaling outreach without losing personalization is a key benefit.
Tracking and Follow-up in Real-Time: Effective outreach requires knowing what’s happening *now*. Real-time tracking and follow-up were noted benefits. This could involve tracking email opens, clicks, or other engagement metrics, enabling users to follow up at the opportune moment. This level of visibility enhances relationship management efforts.
Expanding on Big Accounts: One review specifically mentioned the capability to “expand on big accounts,” noting the use of LLM (Large Language Model) integrations. This is a more advanced feature, potentially involving AI for gathering insights, personalizing communications, or identifying opportunities within large existing client accounts. This suggests Folk incorporates modern technological advancements to support complex sales and customer relationship crm strategies.
Communicate with Ultra-Personalized Emails / Mail Merge: The ability to send “ultra-personalized emails” using a Mail Merge function was highlighted. Personalization is crucial for effective communication, especially when reaching out at scale. A robust Mail Merge feature allows sending unique emails to many contacts, drawing on CRM data, directly supporting effective relationship management.
Offers “Great Value to Engage with My Contacts”: This general statement encapsulates the user’s perception of the combined value of Folk’s communication features. It suggests the tools make their contact engagement efforts more effective or efficient, contributing positively to their overall relationship management strategy.

These features collectively portray Folk as a customer relationship management system that is not just a database but an active tool for sales, outreach, and communication, potentially equipped with modern capabilities like real-time tracking and AI assistance.

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Useful Integrations and Extensions

In today’s interconnected digital workspace, a relationship management software‘s ability to integrate with other tools is frequently critical for workflow efficiency.

Users noted a few specific integrations and extensions that improved their experience with Folk.

Connected to LinkedIn: The mentioned ease of lead generation from LinkedIn likely results from a direct connection or integration with the platform. This seamless link allows users to transition from identifying prospects on LinkedIn to managing them within Folk with minimal friction.
Chrome Extension: A Chrome Extension is a common and valuable CRM tool. It typically lets users interact with the CRM or capture information directly from their web browser, often overlaying contact details on websites like LinkedIn or in email clients. This significantly improves workflow and makes the customer relationship management system more accessible within the user’s daily work environment.
Zoom App: The mention of a Zoom App indicates integration with this popular video conferencing platform. This could allow users to view or manage CRM data related to participants during a Zoom call, or perhaps automate call activity logging. Such integrations streamline interaction capture, keeping the relationship management software updated.

While the reviews do not list *all* potential integrations, mentioning these specific ones (LinkedIn, Chrome, Zoom) suggests Folk is designed with connectivity in mind, aiming to fit into existing user workflows and enhance the utility of the customer relationship crm by linking it to other essential tools.

Overall, the features highlighted by these Trustpilot users indicate Folk CRM is a capable tool, particularly strong in collaborative contact management, sales pipeline tracking, scaled outreach with personalization, and useful integrations that improve workflow efficiency for tasks like LinkedIn lead generation and browsing. These are significant positive points for a relationship management software.

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Ease of Use and the Real User Experience

Beyond a feature checklist, how a customer relationship management system *feels* to use daily is paramount. User experience includes everything from initial setup to workflow navigation and support interaction. The Trustpilot reviews offer some insights into the perceived ease of use and the overall user journey with Folk CRM.

One reviewer offered a straightforward but powerful positive statement: “It’s easy to use.” In the CRM world, often seen as complex and overwhelming, a tool described as “easy to use” is highly appealing. This suggests Folk’s interface is intuitive, its learning curve manageable, or its key functions readily accessible. Ease of use directly contributes to user adoption and ongoing engagement with the relationship management software, helping teams effectively *use* the system rather than finding it a burden.

Several features mentioned earlier likely contribute to this perceived ease or improve the user’s workflow, enhancing their experience. The Chrome Extension, for instance, allows interaction with Folk directly from the browser without constant navigation to the main application, integrating the CRM into browser-based tasks. Being “connected to LinkedIn” simplifies a common workflow (lead capture), removing manual steps and potential friction. These thoughtful additions can make daily relationship management tasks smoother and less cumbersome.

However, user experience is not solely about ease of navigation or convenient features. It also involves encountering challenges and how they are handled. This leads to the significant data-related issue raised in one review. While discussed in a separate section, its impact on user experience is important to note. The user affected by the duplicate contact issue described it as making the customer relationship crm “pretty unusable” in their specific context. This stark contrast between “easy to use” and “pretty unusable” highlights how a single critical flaw, even if not universally experienced, can severely degrade user experience for those affected, diminishing the impact of positive features.

How customer support handles user issues is another vital component of user experience. Based on the negative review, the user reported the duplicate issue to support. While specifics are detailed later, the initial interaction from the user’s perspective was not immediately satisfactory regarding problem resolution. This contrasts with the company’s stated responsiveness on Trustpilot, indicating prompt replies to negative feedback. This suggests that while the company *engages* with issues, the resolution path for complex problems might affect the user’s perception during the process.

Essentially, the Trustpilot feedback on user experience presents a mixed picture, heavily influenced by specific use cases. For some, Folk appears straightforward and enhances workflow with convenient features, earning the “easy to use” label. For another, a fundamental data handling problem created a frustrating experience that hindered usability for their needs. The company’s apparent commitment to responding to feedback is a positive sign for future support interactions.

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Data Handling: Unpacking the Duplicate Contact Challenge

A critical aspect of any customer relationship management system is its ability to handle data accurately and reliably. Poor data quality, particularly duplicate records, can undermine the system’s value, causing confusion, wasted effort, and missed opportunities. This is why the specific duplicate contact issue raised by one Trustpilot reviewer is particularly significant and requires dedicated attention.

According to the reviewer, Folk CRM had a specific logic for identifying and preventing duplicate contacts that caused them considerable problems. The core issue was that Folk reportedly did *not* identify a contact as a duplicate based *only* on the email address, despite email often being a unique identifier for individuals professionally. Instead, Folk reportedly required the exact same first *and* last name, in addition to the email address, to flag a contact as a duplicate.

Consider real-world scenarios: names can be entered inconsistently (“Jonathan” vs. “Jon”), middle initials might be included or omitted, or names can change. Relying solely on an exact match of both first and last names *plus* email makes it highly likely that different entries for the same person will be created if minor variations exist in the name field.

The consequence of this data handling logic for the user was severe, leading to a “mess of duplicate contacts” within their customer relationship crm. Having multiple records for the same person makes it incredibly difficult to get a unified view of your relationship with them, track all past interactions, or ensure consistent outreach.

Even more damaging were the “embarrassing situations” that resulted, such as emailing the same person multiple times because they appeared as separate contacts in the system. This not only damages your professional image but also creates a poor experience for the contact, undermining the very goal of relationship management. For a customer relationship crm designed to nurture connections, such situations are counterproductive and reveal a fundamental flaw in data integrity.

The user reported this issue to Folk’s support team. Initially, they were reportedly told by support that this behavior (requiring exact name + email for duplicate detection) was actually “a feature.” This response, if accurately portrayed, is concerning as it suggests the system’s design actively permits scenarios most users would consider data errors.

However, the founder of Folk later responded to the review on Trustpilot. The founder acknowledged the user’s feedback and stated they would look into the duplicate detection logic “seriously,” indicating a potential reconsideration of this design choice.

This incident highlights a critical concern for potential Folk users. While positive reviews focus on features that *add* value to relationship management, this negative review points to a foundational data handling issue that can actively *detract* from value and create problems. For teams with large databases, diverse data sources (where naming conventions vary), or a strong need for strict data hygiene, this reported duplicate detection logic is a significant potential drawback that could make Folk less effective as a customer relationship management system. It underscores the importance of robust data validation and deduplication capabilities in any serious relationship management software.

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Folk CRM Pricing and Plans: Information Not Available in the Source

Folk CRM Pricing and Plans Information Not Available in the Source

Understanding the cost is as crucial as understanding features when evaluating any software, especially a customer relationship management system. Potential users need information on the pricing structure, different plan tiers (often determining feature availability), and trial options to assess value for money and budget fit.

However, it is absolutely essential to state clearly that the provided Trustpilot review content, which is the *sole basis* for this article, does not include any information whatsoever about Folk CRM’s pricing tiers, plans, or associated costs.

Therefore, strictly based on the source material for this review summary, we cannot provide any details regarding:

The cost of using Folk CRM.
Different subscription levels or plans offered (e.g., Basic, Pro, Enterprise).
The features included in each plan.
Whether a free trial or free plan is available.
How the pricing structure compares to other relationship management software in the market.

To obtain current and accurate information about Folk CRM’s pricing details, plan differences, and any available trial or demo options, readers should visit the official Folk website at folk.app. This is the definitive source for commercial information about the product.

Without access to pricing information, it is impossible to assess the value for money Folk CRM offers. The positive comments about features and ease of use from reviewers must be weighed against the cost, which remains unknown based on the provided data. While one user mentioned “Great value to engage with my contacts,” this statement could be relative to their specific outcomes and does not provide concrete pricing details.

Prospective users considering Folk as their next customer relationship crm must gather pricing information from the official source as a mandatory step before deciding, understanding this review summary is incomplete in this regard due to source material limitations.

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Folk CRM Pros and Cons: A Summary from User Reviews

Folk CRM Pros and Cons A Summary from User Reviews

Synthesizing the feedback from the limited set of Trustpilot reviews allows us to compile perceived advantages and disadvantages of Folk CRM from the user perspective. Remember, these points are derived *directly* from the comments provided and may not offer a complete picture of the software’s capabilities or limitations.

Here are the key Pros and Cons based on the user feedback:

Advantages (Pros) Highlighted in the Reviews

These points reflect aspects of Folk CRM that users found positive and beneficial, making it an effective relationship management software for their needs:

Powerful for Sales and Relationship Management: Users found Folk to be a robust tool specifically for managing sales activities and nurturing business relationships, suggesting its core functionalities align well with these goals.
Effective for Lead Generation, Outreach, and Account Expansion: Reviewers praised its utility in streamlining generating leads (especially from sources like LinkedIn), managing outreach campaigns at scale, and supporting expanding existing large accounts, indicating strong support for growth-oriented activities within the customer relationship management system.
Easy to Use: At least one user found the software intuitive and straightforward daily, a significant plus for user adoption and productivity.
Useful Features and Workflow Enhancers: Specific features like the Chrome Extension, Mail Merge for personalized emails, and a Zoom App integration were noted as valuable tools improving workflow and communication effectiveness, adding practical utility to the relationship management software.
Good Integrations (particularly LinkedIn): The ability to connect with other platforms, especially LinkedIn, was seen as positive, facilitating smoother workflows like lead capture.
Great Value for Contact Engagement: While pricing wasn’t discussed, one user felt Folk offered significant value in enabling effective contact engagement, suggesting the features provided delivered tangible benefits in their outreach efforts.
Strong for Team Contact Management: The collaborative aspect of building and managing contact lists was highlighted, indicating Folk is well-suited for teams needing to share and work from a collective contact database.
Company Appears Responsive to Negative Feedback: Based on the company’s 100% reply rate to the single negative review within a quick timeframe on Trustpilot, there’s an indication of willingness to publicly engage with user issues.

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Disadvantages (Cons) Based on the Reviews

These points represent challenges, frustrations, or limitations encountered by users who provided feedback. One issue, in particular, stands out as a major concern:

Significant Issue with Duplicate Contact Identification Logic: The most prominent drawback mentioned was Folk’s reported logic for identifying duplicates, requiring an exact match on first name, last name, *and* email address, rather than solely relying on email. This non-standard deduplication approach was a major friction point.
This Duplicate Issue Can Lead to Data Messes and Usability Problems: The consequence of the faulty duplicate logic was reported to be a chaotic database filled with duplicates, causing errors like contacting the same person multiple times. For the affected user, this issue made the customer relationship crm “pretty unusable” for their needs, highlighting how a single technical flaw can severely impact overall usability and data integrity.
Initial Support Response on the Duplicate Issue Was Perceived Negatively: The user who encountered the duplicate problem felt the initial support response, stating the behavior was “a feature,” was unsatisfactory, although the founder later promised to investigate.
Limited Number of Reviews Available to Form a Broader Opinion: While not a software flaw, a significant limitation evaluating Folk based *solely* on this Trustpilot page is the very small sample size (only 5 reviews), making generalizing these pros and cons to the entire user base difficult.

This summary clearly shows a divide in user experience based on these reviews: strong appreciation for core relationship management and outreach features on one hand, and a critical, potentially debilitating data handling problem on the other.

Conclusion: Is Folk the Right Customer Relationship Management System for Your Team?

Conclusion Is Folk the Right Customer Relationship Management System for Your Team

Exploring insights gleaned from the specific Trustpilot reviews provided offers a nuanced understanding of Folk CRM. As a customer relationship management system competing in a crowded space, Folk is presented by its users as a tool with clear strengths, particularly for teams focused on active outreach, sales processes, and collaborative contact handling.

Based on the positive feedback summarized from these limited reviews, Folk appears to be a promising relationship management software for teams prioritizing efficient lead generation (especially from platforms like LinkedIn), managing structured sales pipelines, executing personalized outreach at scale, and benefiting from workflow-enhancing integrations like a Chrome extension. Praise for its core contact management capabilities for teams suggests it provides a solid foundation for building and maintaining a shared network. The comment about ease of use also strongly indicates potential for good user adoption.

However, the negative feedback highlights a critical potential flaw that cannot be ignored: the reported issue with duplicate contact identification logic. A customer relationship crm is fundamentally a database, and if that database struggles with basic data integrity, such as preventing duplicates based on standard unique identifiers like email, its utility can be severely undermined. The user’s experience of a “mess of duplicate contacts” leading to “embarrassing situations” and rendering the system “pretty unusable” for their workflow is a significant red flag. While the founder’s response indicates the company may be addressing this, it remains a major concern based on this user testimonial.

Reiterating Folk’s positioning as a “next-generation customer relationship management system,” the reviews suggest it incorporates modern features beneficial for sales and outreach. Yet, the data handling issue demonstrates that even innovative tools can have fundamental problems impacting core functionality.

So, based only on this specific set of Trustpilot reviews:

Who might find Folk appealing? Teams heavily reliant on LinkedIn for prospecting, those valuing strong collaborative contact management, sales teams needing pipeline visibility and scaled outreach capabilities, and users appreciating workflow extensions like a Chrome add-on. If these features are paramount and your data entry is meticulously consistent, the positive aspects might be very attractive.
Who might need to be cautious? Teams with diverse contact data sources, those where inconsistent name entries are common, businesses with large existing databases that might introduce duplicates, or anyone for whom absolute data hygiene and robust automatic deduplication are non-negotiable requirements for their customer relationship crm. The potential for significant duplicate issues based on the described logic is a serious risk for these users.

Before choosing Folk as your relationship management software, performing your own due diligence is absolutely essential. Do not rely solely on this summary, which is based on a very limited set of reviews. Visit the official Folk website (folk.app) to get the complete picture of features, integrations, and critically, the pricing and plans, which were unavailable in our source material.

Furthermore, if the potential duplicate contact issue concerns you (and for many, it should), it is highly recommended to take advantage of any trial or demo period Folk offers. During this time, actively test how the system handles importing your existing contact data and how it behaves when you try adding contacts with name variations but identical emails. Verifying the duplicate detection logic with your own data is crucial to avoid potentially crippling issues later.

Consider these user experiences alongside your team’s specific requirements, data characteristics, and budget. The feedback suggests Folk has powerful features for modern sales and relationship management, but the reported data handling vulnerability requires careful consideration and testing before committing to this customer relationship crm. Choose the software that aligns best with your operational needs and provides the data reliability necessary for confident and effective customer relationship management.